Trends that will shape the consumer goods industry

Feed: 111 - Date: 1/22/2016 - Views: 5,904

Brigl & Bergmeister GmbH Arthur ERDEM | Marketing & Corporate Communications
Teheran in October2015

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The consumer-packaged-goods (CPG) industry’s growth over the past quarter century has been nothingshortofexhilarating. • CPG companies have launched innovative products tomeetanever-growingarrayofhumanneedsand desires. • They have expanded rapidly into the flourishing consumermarketsofthedevelopingworld.Andto make this breakneck growth possible and profitable, they have aggressively built global scale alongeverypartofthevaluechain. • These strategies,alongwithincreasedmarginsand weighting of portfolios toward fast-growing categories, have delivered stellar shareholder returns.


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